For Snow-Beach’s launch and first single release Pilot, Popular Belief created both the music video and the band’s visual direction. What began as “just a sleepover” unraveled into slow-motion pillow fights, feathers in the air, and full-blown demonic possession. A chaotic story designed to mirror the band’s raw, restless energy. Alongside the video, we developed the brand design that set the tone for their future: logo, color system, and a visual language that balances mischief with grit. The result is a world that feels larger than life, part teenage fever dream, part nightmare and entirely Snow-Beach.