NSO is a fire safety and emergency training provider, offering hands on courses in fire prevention, CPR, and first aid. With over two decades of frontline experience, the client needed a brand and digital presence that reflected his credibility, clarity, and urgency. Our task was to develop a cohesive brand identity and website, one that communicates trust and professionalism while staying approachable and real. The result is a clean, simple brand design paired with direct, human centered messaging, all anchored in the tagline “för stunden som inte väntar” (“for the moment that can’t wait”).